With the rapid development of cloud computing technology, massive services, and online information cause information overload. Collaborative Filtering (CF) is one of the most successful and widely used technologies in a personalized recommendation system to deal with information overload. However, traditional CF recommendation algorithms go through high time cost and poor real-time performance when dealing with large-scale behavior data. Moreover, most collaborative recommendation methods mainly focus on improving recommendation accuracy, while ignoring privacy preservation. In addition, the recommendation results of traditional CF recommendation algorithms are often too single, which could not meet the user’s diverse requirements. To solve these problems, this paper proposes a privacy-aware collaborative recommendation algorithm based on local sensitive hash (LSH) and factorization techniques. First, LSH is adopted to determine the nearest neighbor set of the target users, where a neighbor matrix for the target user can be generated. The matrix factorization technique is applied in the neighbor matrix to predict the missing ratings. Then the nearest neighbors can be determined based on the predicted ratings. Finally, predictions for the target user are made based on the neighborhood-based CF recommendation model and diversified recommendations are made for the target user. Experimental results show that the proposed algorithm can effectively improve the efficiency of recommendation on the premise of protecting the privacy of users.
Leave a Reply